Think & Do Workshop
Transmedia Branding
26 October 2012
What are the design and ethical principles that should shape branding in a transmedia environment?
The goal of this Think & Do workshop was to come up with some answers. To facilitate that, we organized a day full of discussion, play, and high-speed creativity. There were presentations by participants, as they learned and created. This wasn't your standard conference or summit. Much of the day was loosely structured and largely shaped by the participants themselves-- the group of experts invited to participate.
We brought together the perfect mix of participants to promote a stimulating experience around transmedia branding.
The goal of this Think & Do workshop was to come up with some answers. To facilitate that, we organized a day full of discussion, play, and high-speed creativity. There were presentations by participants, as they learned and created. This wasn't your standard conference or summit. Much of the day was loosely structured and largely shaped by the participants themselves-- the group of experts invited to participate.
We brought together the perfect mix of participants to promote a stimulating experience around transmedia branding.
BRIEFING BOOK: View/Download USC Annenberg Innovation Lab's Think & Do: Transmedia Branding Briefing Book
