UT: D-BOX
|
∆ Research in Progress - ActivatedProject Type: Lab Research and Partnership
Role: Director / Consultant @ UT Austin Imagine Moody Innovation Lab and Stan Richards School of Advertising |
MORE TO COME! Project is in development. Stop by the Imagine Lab to check it out!
Through a deeper understanding of immersive through the innovation of D-BOX, media creators, brand / digital strategists, and researchers can gain insight into how storytelling will evolve as technology introduces more senses to the experience. This is especially a unique opportunity for students to create and develop for D-BOX, researching and playing with how it could be possible to inspire audiences to extend themselves into the content they are consuming for a more meaningful experience. As a leader in home and commercial cinema haptic theatre, D-Box has provided a fully immersive haptic, pneumatic seat that responds to coded media (such as a film or video game). With this technology in the lab, we are able to experiment with additional senses
- The Future of Storytelling – For generations, media has experimented with engaging the senses.
Through a deeper understanding of immersive through the innovation of D-BOX, media creators, brand / digital strategists, and researchers can gain insight into how storytelling will evolve as technology introduces more senses to the experience. This is especially a unique opportunity for students to create and develop for D-BOX, researching and playing with how it could be possible to inspire audiences to extend themselves into the content they are consuming for a more meaningful experience. As a leader in home and commercial cinema haptic theatre, D-Box has provided a fully immersive haptic, pneumatic seat that responds to coded media (such as a film or video game). With this technology in the lab, we are able to experiment with additional senses
